In this conversation, Eric Malzone, Martijn De Jong, and Steven Webster discuss the evolution of fitness technology, focusing on FITTAR's innovative approach to engaging the average consumer in fitness through gamification and interactive workouts. Martijn shares his journey from martial arts to founding FITTAR, emphasizing the importance of making workouts fun and accessible. The discussion highlights the technology behind FITTAR's platform, including movement recognition and the use of smartphones for interactive experiences. The conversation concludes with insights into how FITTAR aims to motivate users through gamified experiences and personalized feedback.

In this conversation, Steven Webster and Martijn De Jong discuss the evolution of coaching technology, focusing on how digital platforms are transforming the fitness industry. They explore the challenges of engaging individuals who are less active, the integration of gaming mechanics into fitness apps, and the potential of mixed reality and AI in enhancing the coaching experience. The discussion highlights the importance of creating interactive and enjoyable fitness experiences that meet users where they are, ultimately aiming to democratize access to quality coaching.