Episode 306 - This episode explores how LinkedIn activity can protect you from layoffs, attract opportunities, and build long-term credibility.  

I believe that LinkedIn activity is the new career currency. In fact, I am certain of that, and I have clients’ results to prove it. To determine if professionals were already aware of this fact, I ran a poll on LinkedIn a few weeks ago, asking where people felt most stuck in building their presence on the platform. The answers surprised me, though perhaps they shouldn’t have. It wasn’t the profile. It wasn’t resume-style updates. The real struggle was posting and activity. Knowing what to say, how to say it, and how to balance the risk of being visible with the fear of misstepping in front of employers and peers seems to be the biggest barrier for professionals when it comes to fully embracing LinkedIn. 

This result mirrors what I hear daily from clients and listeners of my podcast. Corporate professionals, including senior executives with decades of experience, remain uneasy about engaging on LinkedIn. And yet, engagement, rather than a polished profile, is increasingly what recruiters, boards, and decision-makers evaluate when considering candidates. 

And it makes sense. In today’s hybrid world of work and a job market filled with AI-generated content, the difference between those who can express themselves and communicate their expertise with confidence, knowledge, and empathy gives them an incredible advantage. They stand out in a sea of sameness.  

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Timestamps to guide your listening:

• 00:00 Understanding LinkedIn Challenges
• 01:19 The Importance of LinkedIn Activity
• 12:29 Navigating Employer Approval and Restrictions
• 19:31 Building a Professional Brand on LinkedIn
• 27:37 Leveraging LinkedIn Algorithms for Success
• 35:55 Introducing a New LinkedIn Support Group

Links mentioned in this episode:

• Join the RB Lnkdn Group

About the host, Renata Bernarde

Hello, I'm Renata Bernarde, the Host of The Job Hunting Podcast. I'm also an executive coach, job-hunting expert, and career strategist. I teach corporate, non-profit, and public professionals the steps and frameworks to help them find great jobs, change, and advance their careers with confidence and less stress. 

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