In this insightful episode of The Brand Called You, Jimi Gibson, VP of Brand Communication at Thrive Agency talks about his unique beginnings as a magician in developing “The Magic Script” framework, Jimi shares invaluable lessons on effective marketing, clear messaging, and the role of empathy in brand communication. Learn why clarity, creativity, and timing matter in crafting messages that truly resonate.

00:39- About Jimi Gibson

• Jimi is the vice president of brand communication at Thrive Agency.

• He's also the creator of The Magic Script, which is the brain-based framework for messaging.