In this episode, Kevin Daisey and Margarita Eberline discuss the critical aspects of client experience and marketing for law firms. They explore the importance of connecting with clients, the role of mindset in marketing, and the necessity of automation. Margarita shares her insights on niche marketing, understanding target audiences, and the significance of branding. They also delve into the psychology behind client engagement and strategies to minimize ghosting in client interactions. The conversation emphasizes the need for law firms to embrace marketing as a means to help more people and grow their practice effectively.

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