Sign up to save your podcasts
Or
Share Mastering F2P Cosmetics Monetization in Games
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Mastering F2P Cosmetics Monetization in Games
Anton Bernstein, CEO of Pocket Worlds, discusses the intricacies of cosmetics monetization in free-to-play games. Learn about player motivations, game design considerations, primary vs. secondary markets, and cultural differences in monetization strategies. Gain valuable insights on key metrics and best practices for successful cosmetic-based revenue in games like Fortnite, CS:GO, and High Rise.
OUTLINE:
0:00 Intro
0:45 Most important topics around cosmetics monetization
2:11 Anton Bernstein background and Pocket World business
3:17 The kinds of games that sell cosmetics well:
6:20 How does Fair to play vs. free to play impact cosmetics sales
11:48 How necessary is high engagement to cosmetics sale?
14:16 How does 1st vs. 3rd person perspective impact kinds of cosmetics sales?
16:38 How does motivation around vanity vs. speculation impact cosmetics sales?
21:00 The best games to study for F2P cosmetics monetization
23:40 ARPU and spend depth for cosmetics sales
27:50 Form of cosmetics sales that perform best: Battle pass, loot box, etc.
31:50 The importance of big IP and scale to sell cosmetics well
35:00 Player motivations behind buying cosmetics
38:55 Cosmetics monetization East vs. West
45:00 Primary vs. secondary markets - developer business model
52:47 KPIs and metrics to watch for cosmetics sales
55:50 Dangers of selling cosmetics
57:32 Final message and contacting Anton
👇 EPISODE LINKS:
- Anton Bernstein, CEO of Pocket Worlds: https://www.linkedin.com/in/antonber/
- Pocket Worlds: https://www.pocketworlds.com/
SUBSCRIBE TO GAMEMAKERS:
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.com/
View all episodes
By Joseph Kim
4.4
88 ratings
Anton Bernstein, CEO of Pocket Worlds, discusses the intricacies of cosmetics monetization in free-to-play games. Learn about player motivations, game design considerations, primary vs. secondary markets, and cultural differences in monetization strategies. Gain valuable insights on key metrics and best practices for successful cosmetic-based revenue in games like Fortnite, CS:GO, and High Rise.
OUTLINE:
0:00 Intro
0:45 Most important topics around cosmetics monetization
2:11 Anton Bernstein background and Pocket World business
3:17 The kinds of games that sell cosmetics well:
6:20 How does Fair to play vs. free to play impact cosmetics sales
11:48 How necessary is high engagement to cosmetics sale?
14:16 How does 1st vs. 3rd person perspective impact kinds of cosmetics sales?
16:38 How does motivation around vanity vs. speculation impact cosmetics sales?
21:00 The best games to study for F2P cosmetics monetization
23:40 ARPU and spend depth for cosmetics sales
27:50 Form of cosmetics sales that perform best: Battle pass, loot box, etc.
31:50 The importance of big IP and scale to sell cosmetics well
35:00 Player motivations behind buying cosmetics
38:55 Cosmetics monetization East vs. West
45:00 Primary vs. secondary markets - developer business model
52:47 KPIs and metrics to watch for cosmetics sales
55:50 Dangers of selling cosmetics
57:32 Final message and contacting Anton
👇 EPISODE LINKS:
- Anton Bernstein, CEO of Pocket Worlds: https://www.linkedin.com/in/antonber/
- Pocket Worlds: https://www.pocketworlds.com/
SUBSCRIBE TO GAMEMAKERS:
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.com/
More shows like GameMakers
View all
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
536 Listeners
The Daily
113,121 Listeners
Deconstructor of Fun
102 Listeners
Stay Tuned with Preet
32,354 Listeners
Mobile Dev Memo Podcast
20 Listeners
The Prof G Pod with Scott Galloway
5,610 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
10,254 Listeners
Hard Fork
5,576 Listeners
The Ezra Klein Show
16,525 Listeners
Marketecture: Get Smart. Fast.
23 Listeners
Prof G Markets
1,480 Listeners
two & a half gamers
3 Listeners
The Headlines
747 Listeners
The Game Business Show
8 Listeners