In this episode of the PT Business Blueprint, we dive deep into the entrepreneurial journey of Cody Barnett, a physical therapy practice owner with over 30 years of experience. From his humble beginnings volunteering in a PT department to running a thriving practice in Wichita, Kansas, Cody shares practical advice and inspiring stories for clinicians at all stages of their careers.

Chapters/Timestamps:

0:00 - Intro: Meet Cody Barnett

2:10 - Cody’s Journey into Physical Therapy

6:45 - Building a Niche: From Runners to Pickleball Enthusiasts

11:20 - Creating a Unique Patient Experience

15:35 - Marketing Strategies: Email, Social Media, and Community Events

21:00 - Cash-Based PT Practices: Lessons from Wichita

26:10 - Best Advice for Aspiring PT Clinic Owners

30:45 - The Biggest Changes in PT: Challenges and Opportunities

36:15 - The Rewarding Aspects of Running a PT Business

41:00 - Parting Shot: Helping the 90% Who Need PT

We cover:

How to Start a PT Business: Cody’s journey and tips for new clinic owners.

The Power of Niches: Specializing in orthopedics, treating runners, cyclists, and even pickleball players.

Marketing Mastery: How Cody leverages email newsletters, community events, and social media to stay top-of-mind.

Shifting Focus to Patient Problems: Why talking about solutions instead of credentials transforms how patients perceive PTs.

Cash-Based Practice Model: Cody’s bold move to leave insurance networks and its success in Kansas.

Advice for New Clinicians: Insights Cody wishes he knew when he started his practice in 2004.