Have you ever wondered how to get involved in a styled shoot, make it worth your time, and use it to grow your floral business? In this episode, Jen breaks down three ways florists can participate in styled shoots, how to ensure your investment pays off, and the strategies she’s used to get published, build industry relationships, and book more weddings.

💡 Styled shoots aren’t just about pretty flowers—they’re about positioning your brand, expanding your portfolio, and creating connections that lead to real bookings.

Whether you're planning your own shoot, collaborating with a vendor, or partnering with a wedding planner, this episode will give you the exact steps to make styled shoots work for YOU.

Key Takeaways: How to Make Styled Shoots Work for Your Floral Business

1. Three Ways to Get Involved in a Styled Shoot

🔹 You Create & Direct the Styled Shoot – You control the vision, pick the vendors, and design the entire shoot. This ensures the final photos match your brand aesthetic.
🔹 You Are Invited to Participate – A planner or photographer brings you in as a floral designer. This can be great for networking, but make sure the shoot aligns with your brand.
🔹 You Collaborate with a Planner – You bring the vision, but a planner helps coordinate vendors and logistics, making the process easier.

🌿 Pro Tip: If you’re not leading the shoot, always ask to see the mood board first to ensure the style aligns with your aesthetic.

2. Creating a Styled Shoot from Scratch

🔹 Step 1: Find Inspiration & Define Your Goal
✔️ Save ideas on Instagram or Pinterest—build a visual bank of inspiration.
✔️ Think about your ideal client & dream bookings—what style do you want to attract?
✔️ Choose an editorial theme that would stand out for publication.

🔹 Step 2: Assemble Your Vendor Team
✔️ Reach out to a photographer who matches your brand’s style.
✔️ Find a venue willing to collaborate—bonus if they host an open house after!
✔️ Contact rental companies for linens, chairs, chargers, etc. Some may donate!
✔️ Work with a model, makeup artist, and a cake designer for a polished final look.

🔹 Step 3: Plan the Shoot & Execute
✔️ Create a detailed mood board for your team.
✔️ Choose a color palette and unique design elements (ex: floral chandeliers).
✔️ Invest in florals strategically—balance impact with cost.
✔️ Capture behind-the-scenes content for social media and marketing.

🌿 Pro Tip: Ask vendors what they’ve been wanting to create—they’ll be more excited to participate!

3. When Another Vendor Asks You to Participate

🔹 Assess if it’s worth it – Will it help you book more weddings? Will the images match your brand?
🔹 Ask if there’s a floral budget – Don’t assume you have to cover the entire flower cost!
🔹 Clarify expectations upfront – What pieces are you providing? Who’s covering rentals?
🔹 Make sure the photographer’s style aligns with your brand – Otherwise, you may never use the images.

🌿 Pro Tip: If a planner invites you to a shoot, ask if it will be published. This increases the value of your investment!

4. How to Maximize Your Styled Shoot Investment

🔹 Use Styled Shoots for Networking & Booking Real Clients
✔️ Connect with planners, venues, and photographers to build referral relationships.
✔️ Turn the shoot into an open house to attract engaged couples.
✔️ Offer to provide florals for preferred venues to showcase your work.

🔹 Capture Social Media & Marketing Content
✔️ Take 5-8 second videos of everything you design for Instagram Reels & TikToks.
✔️ Store clips in a content folder so you can easily create posts later.
✔️ Post behind-the-scenes stories to engage your audience and show your process.

🔹 Submit for Publication
✔️ Editorial-style shoots have the best chance of being featured in wedding magazines or blogs.
✔️ Look for submission deadlines (ex: Minnesota Bride’s deadline was Jen’s motivator).
✔️ Follow submission guidelines—edit photos, include a vendor list, and write a compelling description.

🌿 Pro Tip: Styled shoots aren’t just for pretty photos—they’re for building authority, attracting the right clients, and setting yourself apart.

Final Thoughts: Styled Shoots Are a Strategic Business Move

🚀 Don’t just do styled shoots for fun—use them to grow your business!

✅ Lead your own shoots for full creative control.
✅ Ask for a budget when vendors invite you.
✅ Make sure the shoot aligns with your brand (style, quality, and vendor team).
✅ Use the opportunity to network, create social content, and attract premium clients.
✅ Repurpose the photos for your website, social media, and wedding submissions.

Styled shoots can be an amazing tool to elevate your brand, book dream weddings, and position yourself as a floral design expert. Just make sure they’re strategic, inspiring, and financially worth it!

Join the Floral CEO Mastermind & Level Up Your Business

💡 Need guidance, strategy, and a network of florists who support each other? The Floral CEO Mastermind is where you’ll get expert coaching, business accountability, and industry insights to grow your business with confidence.

🔥 Spots are limited! Sign up at TheFloralHustle.com/mastermind

💬 Have questions? DM Jen (@thefloralhustle) on Instagram or book a quick chat to see if it’s right for you!

🎧 Listen now, take action, and start planning your next high-impact styled shoot! 🎧