In this episode, I explore the world of salon business success and discuss the importance of selling services and retail products. I emphasize the need for strong product knowledge and focus on the emotional reasons someone would buy a product or service, as well as the emotional transformation it provides. I also cover the importance of having a system or process in place for following up with potential customers and delve into the market message media framework. I share selling strategies for motivation and success, such as follow-ups, creating urgency, and upselling to existing customers. Additionally, I invite you to connect with salons worldwide and share your sales tips or experiences with our global audience. So join me as I explore salon business success, selling strategies, and connecting with fellow salon business owners around the world. And don't forget to reach out at [email protected] or leave a review to share your insights. See you in the next episode!