In this episode of Add To Cart, we are joined by Aaron Cowper, founder and CEO of ShopGrok, a pricing and range analytics platform for retail and consumer brands. Aaron was formerly Head of Price Strategy and Analytics at Woolworths, and while he was there the idea to develop an alternative to sending humans out to gather data on competitors pricing began to take root…in 2018 he set up ShopGrok.  The business has worked with clients such as KFC,  Super Cheap Auto and Oroton.  In this chat Aaron shares his thoughts on dynamic pricing, his top pricing tips for anyone looking to overhaul their strategy in this space and gives us  the low down on data collection.

Links from the episode:

ShopGrok

Chaos Monkeys by Antonio Garcia Martinez

Shopify Plus (sponsored)

Questions answered:

• When it comes to pricing, what do you see as the biggest mistake most retailers are making?  
• What are the steps involved in devising and executing a successful pricing strategy with a retailer?
• From a pricing smarts perspective, who’s your favourite retailer? 

This episode was brought to you by…  

Shopify Plus

About your host: Nathan Bush from Add to Cart 

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Aaron Cowper from ShopGrok

Aaron is the founder and CEO of ShopGrok - one of Australia’s leading retail analytics software companies. As the former Head of Price Strategy at Woolworths Supermarkets and previously a retail-focused management consultant at McKinsey & Company, Aaron has been instrumental in helping businesses optimise their strategies for revenue management, pricing, and promotional effectiveness for over a decade. He is passionate about using big data in an agile manner to make fact-based decisions.

You can contact Aaron at LinkedIn

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