The perception that a travel advisor has of themselves is at the core of everything. Every travel advisor has a “Why?” behind the reason that they started their business. In this more casual, candid conversation, Whitney and Jenn talk about their vision for the future of the travel industry and what they would love to see in the coming years. They get out their magic wands and talk about what they would change to make the travel business successful for all travel advisors.

On this very special episode, in collaboration with The Bridge, Whitney is joined by Habib El Fassi of Visit Morocco Travel & Events, and Bram Evers of Pure! Travel Group. Together they talk about creating unique experiences and what it means to truly support local communities and make the most out of destinations. Learn about what it takes to create a truly tailor made, creative, and uniquely personalized experience for clients.

Building a team of advisors is something that many of us talk about and aspire to do. On the other hand, joining a team of people in an already established travel business is something that many new advisors are seeking out. On this very exciting and guest-filled episode of Masters in Travel, Whitney is joined by Heather Keller, Lindy Schuch, Sarah Fazendin, Mallory Worthington, and Julie Patterson. With more guests joining than ever before, listen in for a deep dive into this topic from both perspectives. Both from an experienced advisor's perspective and from a new advisor's perspective.

Having tough conversations is part of the job of both a travel advisor and a business owner. Whether it’s a mistake that we made, not having exactly what a client is looking for, or an experience that did not meet expectations, complicated and awkward situations happen. Whatever the reason, it's important that we not only feel confident going forward, but it's just as important that we are ready and prepared to navigate those tough conversations. Kate Sullivan, owner of Anthology Travel, and Lila Fox, owner of Lila Fox Travel Company, join Whitney on this episode of Masters in Travel. Together they discuss past experiences and strategize ways to make the most out of a tough situation.

Talking about numbers with clients can often feel uncomfortable and awkward. These numbers might be related to many things, but even when we're not in control of these numbers, we are often the bearer of bad news. Sometimes we even avoid talking about numbers all together, but avoiding a conversation related to numbers can be one of the biggest mistakes that advisors can make. On today’s episode, Whitney is joined by Paloma White and Sarah Fazendin, to discuss this tricky topic. Listen to hear their conversation on total costs for trips, how we educate yourself on what this number should look like, and how to talk to clients about their request versus their ideal budget.

Amenities, VIP status, upgrades. These are important to some clients, but other clients prefer something more adventurous. Some prefer the “ungoogleable.” The off the beaten path, the unique and extraordinary locations and experiences that really intrigue the traveler. Today, we're going to dive into those “ungoogleable” experiences, but what does that actually mean? How do we find these things? And most importantly, how do we pull them off in a client's itinerary? On this episode of Masters in Travel, Whitney is joined by Shane Mahoney, Sarah Fazendin, and Kristin Hoogheem. They’re here to talk about the “ungoogleable” and how we are striving to exceed expectations, surprise, and delight, and go above and beyond for our clients.

Any CEO of a travel business can get easily overwhelmed with the list of tasks and to-do’s and questions that need answers. What do you do each and every month to ensure your business is heading in the direction of your big goals? How do you define success from one month to the next? How do you ensure boundaries are well-established each month to ensure you're the most efficient and focused you can possibly be from one day to the next. Co-founders of TIQUE, Jennifer Jacob and Robin Brown, are here with a great way to start answering those questions: the CEO Day. Together with Whitney, they discuss the best ways to keep your business running smoothly while making sure you stay sane doing it all.

How to pitch the media is a topic that our guest on today’s episode, Jenn Lee, is a master of. Listen in to hear how she lays out an easy to follow formula for contacting different media sources. Pitching the media, when done right, can help legitimize you, your business, and the business of travel advisors everywhere.

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There are many options for an independent travel advisor to get started in the travel industry. From joining a host agency to registering for your own iota number, there are many paths to choose. How to know which way will fit your business? And one option may not be the best throughout the life of your business. On this episode of Masters in Travel, Whitney is joined by Lila Fox of Lila Fox Travel Co., as Lila shares her journey through these tough decisions. Together they discuss the pros and considerations of the options out there and when to consider an alternative path.

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With 80% of her business coming from her local community, Heather Keller is a pro at reaching out to people and thinking outside of the box to find clients, gain team members, and grow her business. Join her and Whitney in this episode of Masters in Travel as they discuss Heather’s business journey and how she has utilized her community to her business succeed.

Find us on Instagram: @mastersintravel