It was a packed Pigott Auditorium when Taco Bell CEO and MBA alum Sean Tresvant spoke at the Albers Executive Speaker Series. Tresvant, the first Black CEO of the $16 billion QSR brand, talked about his journey from university to the top position at Taco Bell, lessons he learned along the way, and how he saw marketing for the future: "It's both math and magic."

Hosted by Joseph M. Phillips, dean of Seattle University’s Albers School of Business and Economics, The Leadership Playbook asks top executives from the business world's most recognizable brands and companies about the stories behind their success, their leadership secrets, and the biggest obstacles they've faced and overcome. 

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