Matt Fiddes is a respected expert in the international world of martial arts, fitness, and entrepreneurship. He first discovered a talent for martial arts at seven years old after being bullied at school. Five years later, he won his Black Belt. Leaving school at sixteen with no qualifications , Matt opened the first Matt Fiddes Martial Arts School in Barnstaple, North Devon, with just £100 in savings. Within no time, he had over 700 members and it became the largest martial arts school in the UK.

Matt’s unique life skill and educational programs have been a massive success, with over 1500 MF schools across the UK/Europe, including Ireland, Germany, Holland, Australia, and South Africa. He holds a 7th Degree Black Belt in Tae Kwon Do and Black Belts in Kickboxing and Kung Fu.

Matt has numerous celebrity clients, including the late Michael Jackson, whom he served as a personal bodyguard and friend for over a decade. In addition to martial arts, Matt launched “MF Dance,” offering street dance programs worldwide. He has collaborated with Boxercise and Kick boxercise, leading to the opening of over 2000 new MF locations in 54 countries.

In 2016, Matt gained international recognition for providing expert advice as a bodyguard and self-defense consultant on the Kim Kardashian robbery in Paris. He has appeared on major TV stations and has been featured in newspapers and magazines worldwide. Matt achieved a record-breaking 1 million video views and 14,000 shares for demonstrating self-defense moves every parent should teach their children. He launched an online petition to make self-defense classes mandatory in all UK secondary schools.

Matt’s dedication extends beyond martial arts and dance. In 2012, he worked with injured servicemen and women at the Headley Court rehabilitation center and launched the NOBULL anti-bullying campaign, which received significant support across the UK and internationally.

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Dance Business Labs founder Deborah Laws is a multi-passionate dancepreneur, dance business expert and number one best selling author of The Ultimate Dance Business Planner.

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