In this episode of Add To Cart, we checkout Matt Herbert, co-founder and co-CEO of Tracksuit, a B2B SAAS marketing platform delivering affordable market research and brand tracking to help consumer brands answer the question, "Is what we're doing working?".  With over 1300 clients including Heaps Normal, Culture Kings, Bondi Sands and Guzman y Gomez, Tracksuit raised $5 million at the start of the year and is expanding into the US. 

Links from the episode:

Tracksuit

Matt Herbert from Tracksuit: Running The Brand Marathon | #309

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

This episode was brought to you by…

esuite

About your co-host: Matt Herbert from Tracksuit

Matt co-founded Tracksuit in 2021 and his steady but fast-paced approach to growth has infused itself in the Tracksuit culture. Under his leadership, the team has gone from strength to strength, bootstrapping Tracksuit from $0 to $3M ARR in less than 19 months.

With eight years of experience developing young tech companies, Matt helped launch Uber into Christchurch in 2016 and went on to lead the business development of Mish Guru across APAC. 

You can contact Matt at LinkedIn

About your host: Nathan Bush from esuite

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

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