In this episode of Add To Cart, we are joined by Matt Herbert, co founder and co CEO of Tracksuit, a B2B SAAS marketing platform delivering affordable market research and brand tracking to help consumer brands answer the question, "Is what we're doing working?"  With over 1300 clients including Heaps Normal, Culture Kings, Bondi Sands and Guzman y Gomez, Tracksuit raised $5 million at the start of the year and is expanding into the US.  Matt shares how Tracksuit gathers quality insights about your brand, the calculator that allocates budget to maximum effect and how best to survive the downturn.

Links from the episode:

Tracksuit

Shopify Plus (sponsored)

Packleo (sponsored)

Questions answered:

• What are the key metrics that a brand should be measured on?
• How should brands spend their annual budget?
• How does a strong brand lead to commercial outcomes? 

This episode was brought to you by…  

Shopify Plus

Packleo

About your host: Nathan Bush from esuite

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Matt Herbert from Tracksuit

Matt co-founded Tracksuit in 2021 and his steady but fast-paced approach to growth has infused itself in the Tracksuit culture. Under his leadership, the team has gone from strength to strength, bootstrapping Tracksuit from $0 to $3M ARR in less than 19 months.

With eight years of experience developing young tech companies, Matt helped launch Uber into Christchurch in 2016 and went on to lead the business development of Mish Guru across APAC. 

You can contact Matt at LinkedIn

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