In this episode of Add To Cart, we checkout someone who likens himself to a popular eighties TV character.  Didn’t we all aspire to be Magnum PI Uncle Jesse from Full House at some point? I ended up more like Norm from Cheers - I’m showing my age now.  We’re talking to another smart, resourceful problem solver - just like Macgyver - there you go, did you get it right?  My guest is Matthew Pezzimenti, Founder and Director of Conversion Kings.  Since 2014, they’ve been working on Conversion Rate Optimisation processes for leading Australian and International brands like Koala, StyleTread and Woolworths.   Now Matt may not have a highly gelled mullet or a roll of duct tape in his back pocket, but he does know a hell of alot about creating CRO solutions to fix the problems your eCommerce business might be having.

Links from the episode:

Conversion Kings

Unlocking Conversion Rate Optimization with Conversion Kings | #358

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

About your co-host: Matthew Pezzimenti from Conversion Kings

Matt is an accomplished Conversion Rate Optimisation expert and the visionary behind Conversion Kings. With a burning passion for crafting extraordinary online experiences that translate into tangible revenue, Matt takes immense pride in delivering top-notch optimisation services tailored just for you! As the founder, his mission revolves around enlightening and empowering individuals from all walks of life about the power of Optimisation while establishing a dependable and scalable optimisation process.  Beyond his role in elevating Conversion Kings to a renowned global agency, Matt is affectionately known as the "Conversion King" among peers and clients alike, owing to his unwavering dedication to the captivating realm of optimisation. Join us in exploring the wonderful world of optimisation with this exceptional speaker and thought leader.

You can contact Matt at LinkedIn

About your host: Nathan Bush from Add To Cart

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

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Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

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Contact Nathan: https://www.linkedin.com/in/nathbush/

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