Episode Description:

In this episode of Dance Studio 411, we sit down with Josh Olson, the founder of DRT Performance Tix, the leading ticketing provider in the dance industry. Josh shares how DRT Tix helps dance studios simplify the ticketing process, increase revenue, and protect against common challenges like chargebacks. With a customer-first approach and a newly launched Customer Success Management (CSM) program, DRT is revolutionizing how dance studios manage ticket sales. DRT Performance Tix is a 2025 Captivate Sponsor for Revolutions's Energize Conference.

Key Takeaways:

1. Customer Success Mindset: DRT is shifting from a transactional model to a proactive support system, helping studios maximize ticket sales and revenue. (05:48)

2. Seamless Ticketing & Seating: Studios benefit from features like numbered seating layouts, premium seating options, and optimized price modeling strategies. (12:25)

3. Revenue-Boosting Strategies: Price modeling techniques, including the "30/30 rule," encourage early sales and increased profitability. (17:32)

4. Merchandise Integration: Studios can sell recital-related products alongside tickets, increasing revenue per transaction. (19:26)

5. Chargeback Protection: DRT safeguards studios from financial losses due to chargebacks, ensuring all transactions remain secure. (22:10)

Time Stamps:

• [00:36] Introduction to Josh Olson and DRT Performance Tix

• [01:46] How Josh founded DRT and its growth to 2,500+ studios

• [05:56] The launch of the Customer Success Management (CSM) program

• [09:00] DRT’s key features for studio ticketing success

• [17:32] How pricing strategies increase ticket sales and revenue

• [19:26] Integrated merchandise sales for additional profit

• [22:03] How DRT protects studios from chargebacks

• [23:57] The easy onboarding process and ongoing support

• [26:26] How to get started with DRT

Resources Mentioned:

• DRT Performance Tix Website

• Energize Conference

About Our Guest:

Josh Olson is the founder of DRT Performance Tix, which has grown to serve over 2,500 dance studios since its inception in 2012. A computer programmer from a young age, Josh developed a ticketing solution for a dance studio and turned it into a thriving business dedicated to helping studios streamline their recital ticketing process.

Connect with DRT Performance Tix:

Instagram: @drtperformancetix

Website: https://www.drttix.com/

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