Mobile Dev Memo Podcast

MDM Podcast Episode 16 - The future of advertising attribution on mobile

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In this episode of the MDM podcast, I discuss the future of advertising attribution on mobile with my guests Maor Sadra, the CEO of INCRMNTAL, and Peter Hamilton, the former CEO of TUNE. 

  • Why did Applovin buy Adjust?
  • Will fingerprinting be possible once ATT is made mandatory?
  • What is the nature of ad fraud on mobile?
    • ...more
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