This week, David Prokupek, CEO of Ideal Image, discusses how one of the biggest brands in medical spas weathered the COVID-19 shutdown and his outlook on the industry going forward. We cover:

How Ideal Image was able to cope with COVID and come out successful;

How strategies emerged to gather leads, even when the clinics were closed;

The tremendous potential of medical aesthetics;

Methods that they use to gain customers faster than the industry is growing;

How launching a membership plan impacted their bottom line;

Treatment areas with the biggest growth potential;

Comparing the growth of medical aesthetics to other industry verticals;

The most important KPIs for individual clinics;

And more!