On this week’s episode, Melissa Mickelson and Jessica Stellwagen, co-founders of Bodify, talk about how they built a successful medical spa practice focusing on CoolSculpting alone. They discuss:

Going into business with family;

Why they chose to only offer CoolSculpting;

How to build a patient base with one technology;

The benefits of establishing an identity early;

How to approach referrals to other medical aesthetic practices;

Building patient retention through patient experience;

The process of fundraising for the start-up;

Overcoming fear to make decisions to grow the business;

The need to constantly gain new patients with CoolSculpting;

How to generate and nurture leads;

And more!