What began as a way to pass time during COVID-19 lockdowns has become a calling card for Tumi Mmope: she's now an award-winning TikToker and content creator. And it all started with her local neighbourhood WhatsApp chat group.

Tumi, better know as ‘Tums the Narrator’ won the DStv Content Creator of the Year Award in September.

But not everybody has success on social media platforms, and Don’t Hold Back host Nozibele Qamngana-Mayaba quizzes Tumi on what makes an account special, where she thinks South Africa ranks in terms of global content creation, how it all began for Tums – and the downside of achieving success. Catch up with our host Nozibele · More information about this podcast · The 77 Percent (DW Africa)