Today I’m joined by Monique Volz, founder of Ambitious Kitchen, to explore how she built a thriving food blog into a 7-figure business—with a lean team, kids at home, and a strong sense of purpose.

We dive into the evolution of her brand, her best-performing growth channels, the funnel that sells her digital product on autopilot, and what the future of food content looks like with AI and SEO shifts.

Timestamps:
00:00 Introduction
01:06 Launching Ambitious Kitchen in 2011
03:00 First income from ads and sponsored posts
05:58 When she knew it could be full-time
06:22 What changed with Pinterest & Instagram
10:00 Email funnel strategy using Grocer’s List
14:02 Plans to build a food media company beyond herself
21:50 TikTok vs. Instagram for discovery
25:34 Inside her full-time team and contractors
31:08 Scaling with kids and working in focused blocks
42:56 SEO, AI, and where food content is going

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Learn more about the podcast: https://nathanbarry.com/show

Follow Monique:
Instagram: https://www.instagram.com/ambitiouskitchen
Website: https://www.ambitiouskitchen.com
Grocer’s List: https://www.ambitiouskitchen.com/grocers-list/
YouTube: https://www.youtube.com/@AmbitiousKitchen

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Featured in this episode:
Ambitious Kitchen: https://www.ambitiouskitchen.com
The Ambitious Kitchen Cookbook: https://www.ambitiouskitchen.com/cookbook/
Kit: https://www.kit.com
Raptive: https://raptive.com/
Food52: https://food52.com/
The Every Girl: https://theeverygirl.com/
The Every Mom: https://theeverymom.com/
5 Types Of Wealth: https://www.the5typesofwealth.com/

#ambitiouskitchen #foodblogger #entrepreneur