Kale in My Teeth

Melissa Lovy: Scaling a business and social media strategy.

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Melissa is a jewelry designer and the founder of the Melissa Lovy Jewelry brand! In this episode, Rivki and Melissa discuss it all from building a brand, using Instagram as a platform to advertise her products when this wasn't a thing to do, influencer partnerships as a small business and so much more. If you're looking to start a business, trying to learn how to scale a business, or build a brand identity for your business, this episode is a must listen!


CHAPTER MARKERS

  • Melissa’s intro - 1:50
  • Consistent characteristics in a successful business - 3:44
  • Influencer partnerships - 6:25
  • Power of Micro-Influencers - 11:04
  • Influencer and Consumer relationship - 12:58
  • Brand Identity - 16:55
  • Importance of being able to pivot in business - 20:44
  • What makes a social media account engaging: 28:20
  • Steps Melissa took to scale her business - 31:02
  • Jewelry trends - 32:46
  • Melissa’s thoughts that keep her motivated - 36:29
  • Work/Life balance as a parent- 41:11
  • Melissa’s goals for her business - 45:04
  • Where to find Melissa - 47:38

    • Find Melissa:

    - Melissa's Instagram

    - Melissa Lovy Website

    Find Rivki:

    - Rivki's Instagram

    - Rivki's Blog

    Produced by https://greenfreshmedia.com/

    ...more
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    Kale in My TeethBy Rivki Rabinowitz
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