In this cross-over episode, we’re sharing an episode from Mental Selling. This show is produced by Sweet Fish Media.
Sales is one of the only professions where we allow it to be defined by the people who do it badly. Top salespeople are ones who earnestly want to improve life for their customers. When purpose driven sales becomes part of the culture and bigger than the transaction- and your ‘true north’ is improving life for customers- you’ll actually wind up making more money.
Successful salespeople want to know that what they’re doing counts for something- that their work matters. If what you are selling is being bought by customers, you’re improving their lives.
Hear our conversation with Lisa Earle McLeod, Founder at McLeod & More, Inc. and author of the bestseller Selling with Noble Purpose.
We discuss:
3 questions to ask that every salesperson should be able to answer
The real reasons salespeople leave their jobs
How the noble seller differs from the transactional seller
The difference between customer-centricity and purpose-driven sales
Overcoming the negative external perceptions of sales with confidence- and how your customers will feel it
The “it” that customers really want you to get to…
What mistaking profit for their purpose signals to your salespeople and employees
Why sales numbers are a lagging indicator and sales leaders need to coach to mindsets vs. outcomes
Why the people that have bought from you before are the key to understanding how your products make a difference
Sales managers as the “front-line belief builders” 


Sponsors:
If you’re hiring, you need Indeed.
Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*
Claim Your Credit
*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.