In this episode, Steve Fretzin and Merry Neitlich discuss:

• The evolution of branding over the last 20 years. 
• Finding your brand essence statement and recognizing how you stand out from others in your space. 
• Keeping your branding consistent throughout your entire online presence. 
• The difference between brand, marketing, and business development (and how they all interact). 

Key Takeaways:

• Keep your website current (no more than 3 years old) so it is relevant and Google will see it. Have your tagline - make it relevant and tell clients how you are different. 
• You first want to find out what your differentiator is, then build your brand. You need to look introspectively to understand what it is that you stand for and your unique selling point. 
• There should be an overlap between your personal brand and your firm’s brand. If they are not related, it can cause a disconnect for your clients. 
• Consistency is the key. You need to hold yourself accountable to your brand, marketing, and business development efforts for them to be effective and work for you. 

"A brand is not just an ad. A brand is not just a tagline on your website. A brand is how you operate and everything that you do." —  Merry Neitlich

Thank you to our Sponsors!

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Episode References: 

• Branding Is the Strategic Backbone of Law Firm Marketing - https://www.jdsupra.com/legalnews/branding-is-the-strategic-backbone-of-84058/ 
• The Tipping Point by Malcolm Gladwell - https://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624

About Merry Neitlich: For over 25 years, Merry Neitlich has been a successful business development and branding consultant to attorneys and law firms. She works with both firms and individual attorneys to drive revenue by turning branding into a strategic asset. Merry has been inducted into both the Legal Marketing Hall of Fame and the College of Law Practice Management. 

Connect with Merry Neitlich:  

Website: https://emconsults.org/  

Email: [email protected]

Phone: 949-260-0936

LinkedIn: https://www.linkedin.com/in/merryneitlich/

LinkedIn: https://www.linkedin.com/company/extreme-marketing/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.