Today’s conversation is with Shachar Scott, VP of Global Marketing at Meta Reality Labs. Shachar has played a key role in introducing the world to immersive, wearable technology, like the Meta Quest headset and the wildly popular Ray-Ban Meta glasses. In this episode, she shares her insights on what storytelling opportunities these devices present, how Meta has successfully gotten customers to adopt them, and the role authenticity plays in their marketing.

To learn more, visit our website at fost.org. 

To pre-order your copy of The Future of Storytelling, and enter for a chance to win a customizable immersive getaway, click here.

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© 2025 Future of StoryTelling, Corp.

Produced by Future of StoryTelling, Corp.

124 West 13th Street

New York, NY 10011

Founder and CEO, Charles Melcher

Director, Carolyn Merriman

Assistant Producer, Madison Brown

in collaboration with Charts & Leisure

Founder, Jason Oberholtzer

Producer, Meghal Janardan

Editor, Garrett Crowe 

Mix and Music, Michael Simonelli

With special thanks to Shachar Scott, David Gray, Tsuki Carlson, Bonnie Eldon, and Megan Worman.