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Bo Royal is a former Fortune 500 advertising agency executive turned law
firm marketing expert. 

After holding leadership positions at eBay’s marketing solutions division and scaling the online advertising revenues of a variety of well-known brands, such as Calvin Klein, Bo pivoted into the world of legal marketing over five years ago and never looked back. 

Today, Bo co-owns and operates Pareto Legal, a growth marketing agency positioned to help small and medium-sized law firms add an extra 7 figures in cases to their pipeline.

In this week's show, we discuss:
1 - Choosing between a (a) marketing agency, (b) consultant, or (c) in-house team
2 - Building law firm brands
3 - Measuring digital marketing for optimal growth
4 - Fine-tuning marketing strategies that align with a firm's unique objectives and life cycles
5 - Patience with A/B testing to drive the right cases

Enjoy!

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