MetLife is as opposite to a start-up as any company you can imagine. But that doesn't mean it shouldn't think like one, says the company's U.S. CMO, Hugh Dineen. "How does a 150 year old company stay in the game? It's the same thing in terms of how you think about marketing. Our customer is dynamic, and so must we be."

Hugh Dineen joined Shareen Pathak on this week’s episode of Making Marketing to discuss the digital side of best in class marketers, why advertising is overblown, and how enlisting mid-sized influencers ("not the Kardashians") is the way to go.