In this episode, Steve Fretzin and Michael DeLon discuss:

• Looking for fit, not just for business. 
• Using books to grow your business. 
• Credibility, authority, and thought leadership. 
• Discovering your story. 

Key Takeaways:

• Having a book makes you an expert on that topic. It gives instant credibility. 
• Working with a company like Paperback Expert allows you to speak to write your book, not physically write it yourself. 
• In our culture, it is near sacrilegious to throw away books. Giving a physical book is more likely to be kept (or shared further down the line) than something like a business card or ebook. 
• Tell the story that only you can tell. People remember stories. People connect through stories. 

"It's your story. People are going to choose you; they're going to buy you more than what you can do for them. How or why are they going to choose you? You want people who connect with you." —  Michael DeLon

Connect with Michael DeLon:  

Website: https://paperbackexpert.com/

Show: https://paperbackexpert.com/interviews/

LinkedIn: https://www.linkedin.com/in/michaeldelon/

Twitter: https://twitter.com/MichaelDeLon

Credibility Calculator: https://thecredibilitycalculator.com/

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.