October is Breast Cancer Awareness month and behind it is a reality that affects women first and foremost - directly and indirectly. That’s why we're proud to share that we have partnered with Rethink Breast Cancer for a special series on The Brand is Female podcast today and in the coming weeks.

Today's guest is Michelle Audoin. Michelle happily wears the hats of wife and mom to two wonderful kids, home baker and doggy mama. She was diagnosed with metastatic breast cancer in 2017. Prior to her diagnosis, Michelle worked for almost 2 decades as a passionate educator in Toronto. She brings an equity lens to Rethink’s MBC Advisory Board and as a member of Rethink’s Equity, Diversity and Inclusion Working Group. Michelle has been involved in numerous advocacy and awareness campaigns for breast cancer and MBC. Specifically she’s participated in Rethink’s Queen’s Park Advocacy Day and MBC campaigns, was featured in the MCB Time 2020 video, and has written a blog for Rethink about being a young woman with MBC. Most recently, Michelle is proud to have partnered with Rethink to create Uncovered: A Breast Recognition Project. This resource shares the stories and images of Black, Indigenous and women of colour and it shines a light on how women of colour often see their needs overlooked and underrepresented in the cancer care community.

Listen to this episode to hear why representation matters and all about her journey from diagnosis to bringing forth change within the breast cancer industry.

Rethink Breast Cancer aims to empower, educate, and support all young people impacted by breast cancer. In this series, we will be discussing and re-thinking the narrative around breast cancer in today’s world. As part of this series, you will meet women who are making a difference as leading changemakers in the community. Everyone on the Rethink Breast Cancer team is focused on offering relevant and accessible spaces for the new generation of young people affected by breast cancer, and we are so happy we can share their knowledge on this platform.

Thanks to our partners at Rethink Breast Cancer for their support of this episode of The Brand is Female.

Rethink Breast Cancer is celebrating 20 years of fostering safe and inclusive spaces, and together, the mission is to empower, connect, educate and rethink our conversations around breast cancer and be of support to those impacted. Please visit www.rethinkbreastcancer.com to find out more.

This season of The Brand is Female is brought to you by TD Bank - Women Entrepreneurs. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing, and mentorship opportunities! Find out how you can benefit from their support!

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