Lucinda Rouse and Andy Ricketts are joined by Michelle Mitchell, chief executive of Cancer Research UK, to discuss the charity’s approach to fundraising, supporter engagement and advocacy.

Michelle provides insight into the charity’s ongoing data and digital transformation programme: a major investment that aims to personalise supporter engagement and raise the systems surrounding it to the same level as the world-leading research funded by CRUK.

She stresses the importance of promoting innovation and experimentation to deliver the impact articulated in a clear organisational strategy.

Also in the episode, Andy talks about Third Sector’s latest Charity Pay Study, which identifies and ranks the sector’s highest earners using data drawn from charities’ accounts.

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