In this Checkout episode, we dive into the habits and inspirations of Mike Rhodes, the mastermind behind Mike Rhodes Ideas and the bestselling The Ultimate Guide to Google Ads. Mike discusses his admiration for brands like Frank Green and Sheet Society, his go-to tools like ChatGPT and Cursor, and the books that have shaped his journey, including The Goal and Co-Intelligence. From walking his daughters to school to crafting scripts that empower brands, Mike offers a fascinating glimpse into the mindset of a true innovator.

Check out our full-length interview with Mike Rhodes here:

Inside the Idea Factory: Mike Rhodes’ AI-Powered Google Ads Hacks | #471

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About your guest:

Mike is the Founder and Main Ideas Guy at Mike Rhodes Ideas, helping businesses and marketers stay ahead with cutting-edge strategies, tools and insights. He has built and sold four businesses, including WebSavvy, which was one of Australia’s largest independent agencies for over a decade and was recognised by Google in 2018 as one of their Top 18 agencies worldwide. A sought-after speaker, Mike has delivered keynotes at over 100 events globally and co-authored The Ultimate Guide to Google Ads, the world’s best-selling book on the subject. These days, you’re likely to find him walking his daughters to school, experimenting with AI innovations, or carving through forest trails on his mountain bike.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

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