Million Dollar Electrician - Sale to Scale For Home Service Pros

What you missed... On Episode 73 of Electricpreneur Secrets!

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Clay and Joseph discussed lead strategies and the emotional process of the buyer's journey in their electrical contracting business, Service Loop Electrical. Joseph was feeling under the weather due to his kids being sick.

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Joseph and Clay discussed the importance of serving customers at the highest level by anticipating their future needs and emotional state. They also talked about the significance of relatability and personality in a business, and how it can improve SEO and attract customers before the contractor selection stage. - 

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Joseph and Clay discussed how to get in the communication wedge and be in the trusted network of potential clients. They suggested being present on local Facebook pages, making daily posts about what you offer, and joining conversations to help people in any way possible. 

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Clay and Joseph discussed the importance of using technology to connect with customers and how having a marketing strategy that includes identifying and addressing customer needs, making offers, and asking for referrals can help businesses succeed. They also emphasized the importance of being relatable and available to customers. 

Clay and Joseph discussed the importance of being involved in the community and contributing to causes that you relate to. They also emphasized the need to prioritize these efforts to avoid a slow season and to continue to connect with the community. 

Action: -Commit to a daily routine of local FB page posts to showcase what you do/ask to help, and conversation contributions to relate to people as a community member who is ALSO an Electrician.

All-Star Action: -Go the extra mile to stand out as a premium service provider in every interaction including community events and relative functions so people see you with a cause!

Remember to stay consistent as consistent activity is the apple a day that keeps the additional marketers away from your biz!

(No offense to the great marketing agencies out there!)

Episode 72 - Electricians need to accept shortcomings & leverage losses to succeed

What you missed on Episode 72 of Electricpreneur Secrets:

Clay and Joseph discussed the importance of appreciating and leveraging losses and shortcomings as a means for growth and learning. They also emphasized the need to prioritize being present over being perfect and to view failures as valuable lessons. -

Clay and Joseph discussed the problems of complacency and lack of process in the workplace, particularly in sales. They emphasized the importance of having a consistent process to avoid falling off track and being unprepared for challenges, especially during high season or times of change. -

Clay and Joseph discussed the importance of mentorship and coaching in problem-solving, the role of mistakes in learning, and the need for divergent thinking in entrepreneurship. They also talked about the qualities of an all-star player. -

Joseph and Clay discussed the importance of learning from mistakes and embracing the journey of trial and error in order to improve and achieve success. They emphasized the need for consistent practice and roleplay to develop muscle memory and prepare for future challenges.

Clay and Joseph discussed the importance of thinking time and how it can help solve problems. They also shared tips on how to handle objections and the value of learning to teach.

Action - "Thinking Time", as suggested by mento Keith Cunnigham

All-Star Action - Use Thinking Time for process & objection handles as well as applying "Learn-Do-Teach" to accelerate the learning curve

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• Joseph and Clay discussed the AC service situation. Joseph suspected that the salesperson was sent to install the hard start kit and use the opportunity to discuss an upgrade option with him. - PLAY @1:00
  
  
• Clay and Joseph discussed the importance of positioning oneself as a solution rather than a salesperson when interacting with customers who may initially see them as part of the problem. Joseph shared that he had higher sales when he looked like a technician rather than a salesperson. - PLAY @12:26
  
  
• Clay and Joseph discussed a sales technique called the "stars align close" where they create a perfect scenario for the customer and ask what they would do in that situation. They also talked about how making the scenario ridiculous can help the customer feel worse about giving the wrong answer and lead to a more honest response. - PLAY @17:28
  
  
• Joseph and Clay discussed the importance of pulling instead of pushing in sales. They also talked about the negative effects of being more committed than the customer and shared examples of how to make the sales process ridiculous. - PLAY @22:49
  
  
• Clay and Joseph discussed the importance of speaking with conviction and building relationships with customers, even if it doesn't lead to an immediate sale. They also acknowledged that not everyone will be a good fit for their services, but it's important to focus on providing the best service possible to those who are. - PLAY @28:20
  
  
• Joseph and Clay discussed the importance of providing ethical and high-quality service to customers, even if it means charging more. They emphasized the need to believe in one's own superiority in order to justify higher prices and to always strive for self-improvement. - PLAY @33:56
  
  
• Joseph and Clay discussed the importance of experiencing premium-level service in order to offer better service themselves. Joseph also shared a technique of asking customers about their ideal scenario to gauge their interest in a product or service. - PLAY @39:34
  
  

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• Joseph and Clay discussed the importance of service and why it is priced at a premium. They also talked about the impact of acidity on anxiety and how it relates to drinking Coke. - PLAY @0:00
  
  
• Joseph and Clay discussed the importance of providing excellent customer service and how it can set a business apart from its competitors. Joseph shared his personal experiences with hiring service companies and how he values those who can meet his expectations. - PLAY @8:48
  
  
• Clay and Joseph discussed the challenges of establishing service pricing for electricians and the misunderstandings that homeowners have when trying to find an electrician for service work. They also talked about the importance of customer service training and the costs associated with acquiring leads. - PLAY @17:16
  
  
• Joseph and Clay discussed the challenges of service work for electricians and how it requires specialized training, presentation, and etiquette. They also talked about the importance of setting a sustainable rate for service work to ensure profitability and growth for the business. - PLAY @25:59
  
  
• Clay and Joseph discussed the importance of establishing a sustainable service rate for a business to survive and provide quality service to customers. They emphasized the need to factor in expenses and overhead costs to determine a fair and ethical pricing strategy. - PLAY @34:21
  
  
• Joseph and Clay discussed the importance of sales and profit in a business, as well as the significance of pricing and providing high-quality service. They also provided two action items for listeners to improve their businesses. - PLAY @43:00
  
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• Clay and Joseph discussed the importance of having fun in the workplace and how being too focused on work can lead to missing out on important events. Joseph shared his personal experience of making mistakes by overworking himself. - PLAY @0:06
  
  
• Clay and Joseph discussed the impact of overworking oneself on personal relationships and the importance of leading by example in business. They also emphasized the need to recognize the shadow cast by one's own authority and to take actions that communicate humility and respect for others. - PLAY @8:41
  
  
• Clay and Joseph discussed strategies for team building, including rotating responsibilities, engaging with employees on a personal level, and incorporating fun activities to break down walls and build a cohesive culture. They emphasized the importance of being a good listener and investing in employees to make them feel valued and appreciated. - PLAY @17:26
  
  
• Joseph and Clay discussed different ways to bring fun to the workplace, such as drawing competitions and maintenance competitions with prizes. They also emphasized the importance of checking one's energy and bringing a positive attitude to work. - PLAY @26:31
  
  
• Joseph and Clay discussed how they fell out of love with their jobs and found motivation by focusing on their "why" and bringing fun to their work. They gave the all-star actions of recognizing when you have time for fun and intentionally blocking it off on your calendar. - PLAY @35:17
  
  
• Joseph asked Clay for advice on how to handle a situation where he wanted to share a quote from the Quran but was unsure if it was appropriate to mention a religious text. Clay gave his thoughts on the matter. - PLAY @44:39
  
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What you missed today on Electricpreneur Secrets, Episode 68...

• Joseph and Clay discussed various topics including learning about business from dogs, the value of having fun in the workplace, and how to improve warranty processes to avoid losing customers. They also reflected on their previous "In a Slump" series and expressed gratitude for the positive feedback they received.

• Clay and Joseph discussed how warranties are offered to manage risk and make customers feel safe, but the after-service is where many service providers fall short. They talked about the importance of providing good service before, during, and after a job to ensure customer satisfaction and future business. - [@7:20]

• Joseph had a bad warranty experience with a flooring contractor who refused to take responsibility for the issue and blamed the manufacturer instead. Despite the contractor doing good work, Joseph would not use them again due to their lack of willingness to help with the warranty. - [@14:43]

• Joseph and Clay discussed the importance of providing exceptional customer service and going above and beyond to handle warranty calls. Joseph shared a story about how his former business partner provided free value to a first-class member and how it resulted in a loyal customer who referred others to their business. - [@22:34]

• Joseph and Clay discussed the importance of having a good warranty and providing excellent customer service to reduce risk and increase customer satisfaction. They also talked about the negative impact of poor service and how it can lead to customers doing things themselves instead of relying on professionals. - [@30:04]

• Joseph and Clay discussed the importance of designing a warranty process that every member of the company can speak to and be proud of. They emphasized the need for intention, training, and consistency in handling warranty concerns to provide fair and consistent value exchange to customers. - [@36:53]

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• Clay and Joseph discussed the importance of having a routine and how it can make or break you. They also touched on the topic of alcohol and its effects. - PLAY @0:00
  
  
• Joseph and Clay discussed the importance of having a consistent routine to prepare oneself for the day ahead, including taking small manageable steps and having intention for how the day will play out. They emphasized the importance of balancing health, family, and business, and the risks of not having a routine and allowing emotions to run one's day. - PLAY @9:55
  
  
• Clay and Joseph discussed the importance of having a routine and being punctual in order to succeed in life and work. They emphasized the benefits of being early and the consequences of being late or missing routines. - PLAY @20:00
  
  
• Clay and Joseph discussed the importance of preventative measures for both physical and mental health, including building routines and filling oneself with positivity. They also touched on the dangers of relying on drugs and alcohol as a crutch and losing control. - PLAY @30:03
  
  
• Clay and Joseph discussed the importance of establishing a routine that prioritizes self-care and personal growth. They emphasized the need to be intentional with time and to create a schedule that allows for progress in all areas of life. - PLAY @40:29
  
  
• Joseph and Clay discussed how to prioritize health, family, and business in order to get out of a slump and gain momentum. They also talked about the importance of reviewing faith, finance, family, and freedom every day. - PLAY @50:14

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• Clay and Joseph discussed their mentors and the impact they have had on their communication and business skills. They also celebrated a member's sales success and shared their excitement for upcoming live streams. - PLAY @7:00

• Joseph and Clay discussed the concept of being in a slump, both personally and in business/sales. They emphasized the importance of taking responsibility and conducting a self-diagnostic process to improve performance and maximize the value of each call. - PLAY @14:29

• Clay and Joseph discussed the importance of following a process and using data to gain clarity in order to make better decisions as entrepreneurs. They emphasized the need to recognize and address consistent errors in order to improve performance. - PLAY @21:33

• Joseph and Clay discussed the importance of focusing on one problem at a time and controlling what you can control in a sales call. They emphasized the value of small wins and prioritizing customer acquisition over the size of the sale. - PLAY @28:47

• Joseph and Clay discussed the importance of experiencing problems and slumps in business to grow and learn. They also gave action items for solving problems and understanding customers' emotional needs. - PLAY @36:52

• Joseph and Clay discussed code seminars and their experiences attending them. They also talked about upgrading their webcams and joked around about being pleasant and polite. - PLAY @0:00
  
  
• Clay and Joseph discussed how to identify and get out of a slump by changing one's perspective and not identifying with failure. They also talked about the ups and downs of life and how to manage expectations. - PLAY @22:09
  
  
• Clay and Joseph discussed how to pivot from a negative mindset and shared personal experiences with depression. They also talked about the importance of acknowledging accomplishments and closing open cycles to gain momentum. - PLAY @28:00
  
  
• Clay and Joseph discussed ways to handle emotions and anxiety, including flexing the muscles above the diaphragm and controlling breathing. They also emphasized the importance of physical exercise for a healthy mindset. - PLAY @34:00
  
  
• Joseph and Clay discussed the importance of positive energy and how it can be transferred through people. They also talked about the benefits of dressing well and looking good to boost confidence and productivity. - PLAY @39:39
  
  
• Joseph and Clay discussed ways to get out of a slump, including not identifying with the problem, recognizing that it won't last forever, and tracking wins. They also shared personal anecdotes and encouraged listeners to focus on mindset and take action. - PLAY @45:16
  
  
• Clay and Joseph discussed the importance of having a routine and the benefits of autopiloting daily activities. They also talked about adding friends to their entrepreneur group and catching up on messages. - PLAY @50:49
  
  
• Clay and Joseph were discussing a problem with finding someone named Troy for a booking. Clay suggested checking if Troy goes by a different name on Facebook, and Joseph expressed appreciation for Clay's help. - PLAY @56:45
  
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Sales, funny as it may seem, is seen as a dirty word. No one wants to spend money, but people want things to get done, No one wants to be sold anything, but people want to buy things. If you think hard about it, it's such a paradoxical situation. But the reality is, sales are the lifeblood of any business. Without sales, there's no revenue, and without revenue, there's no business. 

Sales is often looked as a "dirty word", especially when it comes to electrical services. Clients are always weary of electricians taking advantage of them, even when that's not the case. 

There are many dirty words in the electrical industry that gives off this feeling, which are things you need to be aware of, so you can be more careful with how you speak and handle yourself in front of clients. 

In this episode, we list down these words and show you a better way to communicate with your clients. By taking the time to check this out, you'll learn how to build trust and rapport with your clients, which can ultimately lead to more sales and repeat business.