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MMPs and Attribution: What Game Studios Need to Know to Grow
Leading mobile gaming experts break down everything you need to know about Mobile Measurement Partners (MMPs) in 2025. Get insider perspectives from AppsFlyer, Wildcard Games, and industry veterans on when to use MMPs, how much they really cost, and where the industry is heading. Perfect for mobile game developers, UA managers, and studio executives looking to optimize their marketing strategy and understand the evolving role of MMPs in today's privacy-first environment.
OUTLINE:
00:00 - Introduction & Overview
03:43 - What is an MMP? Core Functions Explained
05:28 - SDK Integration Benefits
08:02 - Attribution & Performance Tracking
12:24 - Impact of IDFA Deprecation
16:32 - When Do Studios Need an MMP?
24:42 - Cost Breakdown for Studios
27:54 - Self-Attributing Networks (SANs)
32:45 - Working with Multiple Ad Networks
38:59 - Creative Optimization & AI Tools
43:08 - Data Clean Rooms & Privacy
51:09 - Open Source MMP Projects
53:52 - Future Trends in Mobile Marketing
57:47 - Industry Changes & Consolidation
1:01:02 - Final Thoughts & Recommendations
SPEAKERS:
✅ Josh Chandley. Co-founder and COO at WildCard Games.
✅ Joseph Kim. CEO at Lila Games.
✅ Brian Murphy. Head of Gaming and New Product Strategy at AppsFlyer.
✅ James O’Claire. Former COO at Bubbleye. Founder Open Attribution.
For links and additional info go to Gamemakers.com
View all episodes
By Joseph Kim
4.8
66 ratings
Leading mobile gaming experts break down everything you need to know about Mobile Measurement Partners (MMPs) in 2025. Get insider perspectives from AppsFlyer, Wildcard Games, and industry veterans on when to use MMPs, how much they really cost, and where the industry is heading. Perfect for mobile game developers, UA managers, and studio executives looking to optimize their marketing strategy and understand the evolving role of MMPs in today's privacy-first environment.
OUTLINE:
00:00 - Introduction & Overview
03:43 - What is an MMP? Core Functions Explained
05:28 - SDK Integration Benefits
08:02 - Attribution & Performance Tracking
12:24 - Impact of IDFA Deprecation
16:32 - When Do Studios Need an MMP?
24:42 - Cost Breakdown for Studios
27:54 - Self-Attributing Networks (SANs)
32:45 - Working with Multiple Ad Networks
38:59 - Creative Optimization & AI Tools
43:08 - Data Clean Rooms & Privacy
51:09 - Open Source MMP Projects
53:52 - Future Trends in Mobile Marketing
57:47 - Industry Changes & Consolidation
1:01:02 - Final Thoughts & Recommendations
SPEAKERS:
✅ Josh Chandley. Co-founder and COO at WildCard Games.
✅ Joseph Kim. CEO at Lila Games.
✅ Brian Murphy. Head of Gaming and New Product Strategy at AppsFlyer.
✅ James O’Claire. Former COO at Bubbleye. Founder Open Attribution.
For links and additional info go to Gamemakers.com
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