On today's episode, I will discuss how important your reputation is in your overall ability to execute at a high level for your clients. I will also define the word influence : a nuanced approach to procuring more opportunities. These topics are not discussed nearly enough in our industry. I'll make my best attempt to address it today.

Let's start with reputation. In today's market, it's widely understood that most listings priced right and marketed correctly, will have multiple offers. In many cases, the terms are similar and the differentiating factor becomes the agent and in some cases, their brokerage. If an agent has a reputation of being difficult and untrustworthy, that will 100% factor into seller's decision, as it should. If you have a reputation of being fair, easy to work with, collaborative, responsive and skilled, those traits will benefit you.