On this episode, I want to go a little bit deeper into the most underutilized, powerful asset we have at our disposal to live an amazing life and build an enjoyable and predictable business - the mind. The mind, just like software, is programmable. It is up to the individual to consciously program their mind and it can be programmed through the books we read (or don't read), the people we have in our immediate circle and the types of media we consume on a daily basis. There is no easy path to reach our vision and it takes intentional effort and a plan to achieve it. Studies (Harvard MBA study of 1979) have shown that 84% of people have no goals and no plans of action, 13% have goals but no documented plans, only 3% have goals and written plans of action to live the life they want to live and become the person they want to become. This study demonstrated 10 years later that the 3% made 10x more in revenue than that of the remaining 97% combined. The 3% we refer to as an ELP (elite level producer). This is why I beat the drum so loud for a planning process like the #12weekyear process.

What does the plan of an ELP consist of? It's starts a commitment and a shift in mindset. As an ELP chases a goal/vision with a plan of action, it learns things along the way that are crucial to the long term trajectory of the ELP's life and business. For today, let's refer to it as the 3% mind. The 3% mind layers in philosophies and actions, unrelenting execution and seeks out others with experience and mentorship. On this episode, I'll give you some of those characteristics I've uncovered that makes the 3% mind unique