On the this episode of my Monday Morning Pep Talk, I will give you the basis for a business strategy for the coming weeks where most of society will be checked out during the heart of the summer. Normally the last 2 weeks of August are a "no fly zone" but that time frame could be extended this year. This collective reset is happening in every market, even the hottest markets like South Florida, Texas, Nashville and North Carolina. Transactions are still happening but at a much slower pace than we've seen over the last 18-24 months. My prediction is that velocity will pick up mid -September when most people get back to some form of a routine. So, the question is how do we navigate until then? What should be our focus? What should we be focused on during this extended "no fly zone"?

3 words: Protect The Downside

Honestly it doesn't really matter what type of market we are experiencing, this strategy, "Protect The Downside", is a legitimate approach to operate your business. Let me explain, "Protecting The Downside" means simply avoiding taking a step back. We talk about getting 1% better every day which is a simple, balanced and effective approach to growth. The key is that you don't want to take a 1% step back. To stay on a consistent growth path, if you take 1% step back means that you need to make the 1% up the next day to get back to even. August 2022 could be a trap month if you don't intentionally execute. For example, 30 days straight of going 1% backwards mostly like will be lost never be caught up.