On this coaching episode of my Monday Morning Pep Talk, I will take you through a concept that you can use to continue to shape your business while re-framing how to look at your Top 100, your warm list, your hot list and your referral partner list. It's in a line of MMPT's that focuses on questions around your marketing and operational strategies such as "Are You For Business?" (157) and "How Many People Are In Your Top 100?" (159) Today's MMPT starts with another question I have for you: "How many salespeople do you have in your business, that person or persons that actively promote you and your business?"

Most entrepreneurs would scratch their head when asked this question, but at a minimum, there should be at least one, the owner of the business or in the world of real estate brokerage, the lead broker. Truly successful businesses have an army of "salespeople" that constantly promote the positive attributes of the business and actively refer and introduce.