On this 174th episode on my Monday Morning Pep Talk, I intend to fully define another "basic" needed to run a brilliant business and live a happy life: Guiding Principles. A GUIDING PRINCIPAL is born out a corporate philosophy are any principles or precepts that guide an organization throughout it life in all circumstances, irrespective of changes in its goals, strategies, type of work or the top management. So in a nutshell, guiding principles are guides. I've gone on to use them in my life as Action Statements, Challenges, Reminders and Decision Filters to "guide" myself and those of you listening to my content