On today's 175th episode of my Monday Morning Pep Talk, I will discuss the difference between "service" and "hospitality" and how this topic could be the shift needed in your business in 2023 to increase client advocacy of your business. Super achievers in the world of real estate brokerage will tell you that 90% + of their business comes from one form of introduction or another. As you look at the word "service" it should be attached to a "transactional" business strategy. One who attempts to provide the highest level "hospitality" is thinking long term. They are running a "relationship" based business model.