On this 215th episode of my Monday Morning Pep Talk and the final topic for Section 5 (Marketing and Personal Branding) of Take Flight V4.0, I will provide you a checklist of the people, tools and processes you need to build a marketing and personal branding strategy that will elevate your business. Marketing and personal branding is exactly that: personal. It requires your dedication, effort and resources to create real value to your business. No one can do it for you. The top brokers/advisors in the industry take ownership of their brand and understand that it is the fuel for their business.