Today, I want to remind you of the 1 foundational principal that will drive your success and help you create a predictable and enjoyable business. The key to building a relationship based business is that your clients know that you authentically care for them. You must create the systems, processes and capacity so you can support your clients like the U of Wisconsin helped us. They were there for us and they delivered on a result with a distinct feeling of hospitality. Let me explain it a different way just to further make my point. A really well run relationship based business can best described by using the "Disney Theme Park" model to operating a business. At Disney World, the consumer only sees the magic of Mickey, Minnie and the princesses around the park but underground there is another full city where their employees operate the parks and make the magic happen. Your clients should only see the magic of your skill, experience and care for them. Underneath it should be all of your systems, processes, software, database and team running every detail needed to run a successful, relationship based business.

....but what I was reminded of this past week is that nothing else matters if you can't create a sense of calm and trust for your clients. They need to know that you care for them and they should never feel like they are a commission check. Your clients need you. If you create this level of service, lead generation will never be a problem. Your challenges will be how do I create capacity to protect my "me time"?