There is a narrative today that IDFA deprecation has destroyed mobile marketing growth and made new game launches dramatically more difficult to even impossible.

The counter-narrative more often whispered in private conversations, is that the scapegoating of IDFA is false. Bad games, bad forecasts, and fundamental team problems are more to blame than IDFA.

What's the truth? Find out now by tuning into this podcast!

OUTLINE:

0:00 Intro

1:05 The real impact of IDFA deprecation

8:47 Approaches to solving IDFA deprecation

16:18 Quantifying impact of IDFA deprecation by genre

21:48 Aren't we just all back to normal?

25:08 Has IDFA deprecation driven M&A activity?

29:08 Impact on UA teams from IDFA deprecation: big losses

36:13 Apple iOS vs. Google Play for UA

39:15 Operational changes to UA

41:01 The biggest future trends to watch for

👇 EPISODE LINKS:

- Eran Friedman, CTO at Singular: https://www.linkedin.com/in/eranfried...

- Levi Matkins, CEO at LifeStreet: https://www.linkedin.com/in/lmatkins/

- Warren Woodward, CGO at Upptic: https://www.linkedin.com/in/warrendwo...

SUBSCRIBE TO GAMEMAKERS:

- Newsletter: https://gamemakers.substack.com/

😃 —CONNECT WITH ME! —

• MY INSTAGRAM → @jokim1

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