SHOW NOTES

Dr. Kevin Christie DC, from the Modern Chiropractic Marketing Show has been on my podcast before speaking about a very different topic than we'll be covering today. Today we're all about educating the young and "newer" chiropractors about how to ethically market their services to the public. Physical therapists you many get some times from this episode too!

In my first 5 years of practice, I saw the words "sales & marketing" as dirty words that carried the perception that I was slimy. During those 5 years, I did alright in business, but not amazing. After seeing friend and family seek care from doctors who charged more than me and weren't as trusted as "family" I decide that the way I conveyed my message to the public about how I could help them needed to change.

I came to terms that people will only find my assistance if I figured out how to communicate my value and expertise better. Now my practice is much busier, I see highly motivated people within my client base and get paid exactly what I want to be paid for my time.

Kevin has been able to build an amazing platform for doctors just like me, ones who want to learn to succeed in business sooner after they graduate. He has tons of great information to share for those who you who want more patients, want to build a solo practice, or who want to better communicate with their audience.

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Dr. Sebastian Gonzales is an expert in trouble shooting sports injuries and overuse conditions. This podcast is intended for sports medicine topics to become easier for patients and athletes to understand. Don't get confused by what your doctor told you in your appointment. If you like in Orange County CA, book an exam with Dr. Gonzales, your Huntington Beach Chiropractor.