Sign up to save your podcasts
Or
Share Modern Content Marketing with Amanda Natividad
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Modern Content Marketing with Amanda Natividad
Do you know what "zero click content" is? Our guest on this show coined the phrase and her approach to content development is super interesting. You might be reconsidering your social media strategy after hearing her on this one!
"But if we're posting valuable content -- that people can consume just bite-sized pieces of -- or get that discrete value from just by scrolling through, we're going to increase our impressions. And then over time, ultimately, drive more traffic to our site or increase conversions from those impressions."
The creator economy continues to evolve and Amanda Natividad will help us to be refreshing! Join us to explore a modern way to approach content marketing.
Our guest
Amanda Natividad
Amanda is VP of Marketing for audience research startup, SparkToro. In her spare time, she writes a marketing newsletter called the Menu (with over 10k subscribers) and teaches Content Marketing 201. She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.
Resources from Amanda:
Original post on Zero-Click content
Being refreshing, not different
Zero-Click marketing
Amanda's book reco: "Lost and Founder" by Rand Fishkin
~._.*._.~
We are "Making a Marketer"... in all ways. Check out episode 130 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**
View all episodes
By Megan C. Powers
5
3131 ratings
Do you know what "zero click content" is? Our guest on this show coined the phrase and her approach to content development is super interesting. You might be reconsidering your social media strategy after hearing her on this one!
"But if we're posting valuable content -- that people can consume just bite-sized pieces of -- or get that discrete value from just by scrolling through, we're going to increase our impressions. And then over time, ultimately, drive more traffic to our site or increase conversions from those impressions."
The creator economy continues to evolve and Amanda Natividad will help us to be refreshing! Join us to explore a modern way to approach content marketing.
Our guest
Amanda Natividad
Amanda is VP of Marketing for audience research startup, SparkToro. In her spare time, she writes a marketing newsletter called the Menu (with over 10k subscribers) and teaches Content Marketing 201. She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.
Resources from Amanda:
Original post on Zero-Click content
Being refreshing, not different
Zero-Click marketing
Amanda's book reco: "Lost and Founder" by Rand Fishkin
~._.*._.~
We are "Making a Marketer"... in all ways. Check out episode 130 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**
More shows like Making a Marketer
View all
TED Radio Hour
21,992 Listeners
The Moth
27,188 Listeners
The Mindset Mentor
13,597 Listeners
The GaryVee Audio Experience
16,837 Listeners
Social Media Marketing Podcast
1,448 Listeners
The Amy Porterfield Show
4,583 Listeners
How to Be Awesome at Your Job
1,028 Listeners
Social Media Marketing Talk Show
85 Listeners
Oprah's Super Soul
31,750 Listeners
The Journal.
6,068 Listeners
Think Fast Talk Smart: Communication Techniques
794 Listeners
The Prof G Pod with Scott Galloway
5,551 Listeners
Marketing Against The Grain
358 Listeners
The Interview
1,581 Listeners
The Mel Robbins Podcast
20,819 Listeners