My guest today is founder & President of The Bridge Group and author of the best-selling book: The Sales Development Playbook. She is an authority on inside sales (if not "THE" AUTHORITY) and often remarks how lucky she is to work with an amazing team, helping sales and marketing leaders make the big decisions: on implementation strategy, performance improvement process, supporting technology, metrics and measurement. For more than two decades, she has promoted inside sales as a community, profession, and engine for revenue growth.