In this episode of Add To Cart, we sit down with Suzie Young, Head of Digital at Metagenics ANZ. Metagenics is the powerhouse behind Inner Inner Health Plus, Ethical Nutrients and Endura, as well as a practitioner-only range trusted by health professionals across the country. Suzie takes us inside the ambitious six-month transformation that replatformed both their B2B and DTC channels to Shopify Plus, introduced loyalty and subscriptions via Yotpo, and future-proofed their tech stack—all while navigating the complexities of a global business. With leadership roots in companies alongside talent from Amazon and Johnson & Johnson, Suzie shares how she empowered her team, avoided custom chaos, and balanced the needs of practitioners, patients and consumers.

This episode was brought to you by: 

Shopify Plus

Klaviyo

About your guest: 

Suzie Young is a results-driven Marketing and Digital Leader with deep expertise across ecommerce, CRM, CX and digital transformation. As Head of Digital at Metagenics ANZ—home to Inner Health Plus, Ethical Nutrients and Endura—she recently led a full B2B and DTC replatform to Shopify Plus in just six months, launching subscriptions, loyalty and a new tech stack. Suzie is passionate about agile leadership, building high-performing teams, and creating digital experiences that deliver long-term customer value.

About your host: 

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn,

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