One of the greatest investing minds in history is also an avid Coca-Cola drinker. Besides owning billions in Coca-Cola stock, Warren Buffett also has a theory on why the soda brand is the global leader...and it has to do with "taste memory." The Oracle of Omaha believes the taste of Coke doesn’t accumulate in your mouth like other types of soda. Warren Buffett goes on to say that he’s never seen a word written about this phenomenon. Well…maybe because it’s more made up than Nessy and Big Foot. I asked a few of the top certified flavor scientists in the world…and they called bullshit. Coca-Cola’s popularity is simply because consumers enjoy all the sensations that come along with it…including the nostalgia, great taste, sugar, and caffeine content…not some hidden secret.