If you've ever thought, "I really wish someone would invent a condiment version of the Coca-Cola Freestyle machine," well then, it's your lucky day! With HEINZ REMIX, the Kraft Heinz Company is tapping into the growing consumer behavior towards personalization and social media trend around mixing things or doctoring up the flavor of condiments. This invention also perfectly aligns with the new contextual strategic approach that The Kraft Heinz Company adopted in late-2020. A major focus of that strategic shift was for the CPG giant to become the leader for taste, flavor, and experience anywhere you’re eating. HEINZ REMIX attacks that out-of-home market, as sauces have always been one of the key ways to make restaurant food your own. But more importantly…what sauce combination are you making the first time you see a HEINZ REMIX machine in the wild?

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