Data insights company Circana just released its year-end recap analysis (and outlook) for the global retail food and beverage industry. To save you time (and a few headaches) from all that reading, I’ve compiled my top takeaways from that dense presentation. The first is that consumers are adopting more selective buying habits in hopes of making more room for discretionary items. Moreover, that’s manifesting itself in shifting shopping patterns…as consumers are making more trips but buying fewer items per trip. Another key takeaway is that consumers are driven by a demand for value…thus choosing to shop online for groceries isn’t only because of convenience but also that it provides price transparency. And then finally, Circana expects another period of low single-digit YoY dollar sales growth in 2025…despite a predicted “modest slowdown” in economic conditions.

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