Just like the hard seltzer craze from a few years ago and flavored malt beverages many moons before that, history looks to be repeating itself once again…as too many beverage entrepreneurs are rushing into a red-hot market. Yes, the RTD cocktail category has now grown to 5 percent share of the alcoholic beverage market…and yes, breakthrough innovation opportunities are always out there but most new categorical announcements have been boring! On the other hand, there was maybe one of the most exciting recent announcements…with the partnership between Ocean Spray cranberry and Absolut vodka. Beyond the Coca-Cola and Jack Daniels RTD cocktail coming to life…and the hope for even a LTO non-caffeinated Red Bull and Vodka to become a reality, there are few ingredients that go other in an alcoholic beverage like vodka and cranberry juice.

FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS